BONUS: This edition contains an excerpt from Chip Heath and Dan Heath's Switch . Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legen...

Chip and Dan Heath, the bestselling authors of Switch and Made to Stick , tackle one of the most critical topics in our work and personal lives: how to make better decisions. 　    Research in psychology has revealed tha...

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that’s built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller&...

¿Por quÉ es tan difÍcil lograr cambios duraderos en nuestros trabajos, nuestrascomunidades y nuestras propias vidas? El obstÁculo principal es un conflicto intrÍnsico en...

Just making a decision can be hard enough, but how do you begin to judge whether it's the right one? In Decisive , Chip and Dan Heath draw on decades of psychological research to explain why we so often get it very badly wrong - why our...

We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling auth...

From Chip and Dan Heath, the bestselling authors of Switch and Made to Stick , comes The Myth of the Garage ... and other minor surprises , a collection of the authors' best columns for Fast Company magazine. There are 16 pieces in all, p...

The four principles that can help us to overcome our brains' natural biases to make better, more informed decisions--in our lives, careers, families and organizations. In Decisive , Chip Heath and Dan Heath, the bestselling authors of Made to S...